![]() ![]() What you may not know is, CD Baby also has a sync licensing division that regularly places songs by independent artists in film, TV, and commercials. As you know, Disc Makers has partnered with CD Baby for digital distribution. There are a number of sync libraries that represent artists and songwriters to music supervisors. You’ve probably heard mention of sync licensing companies, or sync libraries. This is why, for you as an artist and songwriter, taking care of the metadata to fill in those tags when you submit your music to sync libraries is a critical first step to unlocking your passive sync opportunities. Music supervisors often search for music by genre, mood, time era, energy or tempo, instrument/vocal type, and other criteria. In a traditional one-to-one sync deal, a video creator may look for a certain type of sound to accompany a particular scene, and to find the right song, they’ll frequently rely on a music supervisor. There are some additional opportunities for independent cinema and what we call “micro syncs” that generate low-level income by licensing content to indie video creators - including for video streaming channels like YouTube. Generally speaking, the vast majority of sync deals will fall into the following four categories: The performance royalties will add up really quickly. Imagine that your song has been synced up to, say, an Apple ad that’s airing 50 times a day on national TV. Interestingly enough, a successful sync placement will also earn the rights owners a public performance royalty in many cases. Both copyrights need to be licensed and paid for in a sync deal. ![]() #Studio sync music shelf license#In this case, there is the sync license for the composition and then there’s the master use license for the sound recording. Sync licensing consists of two parts, and if you’ve been following our video series, you know there are two copyrights for any song. “Sync license” generally refers to a legal agreement between the copyright owner of a piece of music and a person who wants to use that piece of music, which permits the synchronization of the copyrighted music to another type of content. Today, I’m going to cover sync licensing or, officially, “synchronization licensing.” What is sync licensing? Well, whenever music is used in another medium, most commonly video, it is “synchronized” with that medium. ![]() How does an indie musician get in on the action, and how do sync licenses work? #Studio sync music shelf series#In video number seven in our ongoing series on rights and royalties, Tony van Veen digs into sync licenses. Click image to watch the video, watch it on YouTube, and/or read the post to learn about how sync licensing works. ![]()
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